Fill Your Website With Real Words and Pictures
Right now your site is a costume. The layout is real; the words are a guess. This stage makes it true.
Find every placeholder
Search the folder for [FILL IN]. Your tool can do it, or ask the AI: "List every [FILL IN] in this project with its file." Work down the list. The site is not ready while that search finds anything.
Write it yourself, then let the AI tidy
AI-written marketing copy is easy to spot and easy to ignore. It sounds like every other site. Write a rough version in your own words first, then ask the AI to fix spelling and shorten it, and tell it not to add anything.
The words that sell a small business are specific ones. Your prices. Your hours. The street you are on. "Friendly service" says nothing; "we answer the phone until 7pm on weekdays" says something. If you have real reviews, quote them with the customer's permission. If you do not have any yet, leave that section out rather than inventing one.
For each project, write what you were asked for and what you made. Add what happened next only when you know it. "Redesigned the menu for a café; lunch orders went up" is only allowed if it is true and you know it. If you do not have a result, describe the work itself plainly. That is enough.
Guests read an event page to find one fact and then leave. Put the facts in plain sentences, in the order people need them. When and where come first. How to reply comes last, with the deadline. Write out the date with the day of the week so nobody has to check a calendar.
Write your first real post before you polish anything else. A blog with one good post is a blog; a beautiful blog with none is a template. Keep your first post short and about one problem you have actually solved.
Pictures that help
Use photos of your own work and the people who do it. A stock photo of smiling strangers tells a visitor you are hiding something, even when you are not.
Your images are the portfolio. Export each one at the size it is shown, not straight from the camera, and crop it so the work fills the frame.
One photo is plenty: the venue, or the two of you, or the poster. The facts matter more than the picture.
A picture per post is optional. When you use one, make it show the thing the post is about, like the loaf, the error message or the finished shelf.
Two rules for every image. First, make it small: a photo straight off a phone can be many times larger than the page needs, and a slow page loses visitors before they see it. Ask the AI how to resize and compress images for the web, or use any free image tool. Second, describe it. Every image needs alt text, a short sentence saying what is in the picture, for people using a screen reader and for search engines.
Read it out loud
Read every page aloud once. Anything you stumble on, rewrite. Anything you would not say to a customer's face, delete.
Your turn
Get the [FILL IN] search to zero, then take a save point.
Video deep dives for this stage
Official showcase
Community picks
No videos for this stage yet.